EXPERTISE
MEDIA
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Video
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Interactive multimedia
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Audio
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Print
TARGET AUDIENCES
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Healthcare professionals (physicians, nurse practitioners, nurses, allied health care professionals)
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Pharmaceutical/biotech sales representatives
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Medical students and college students
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Patients
SUBJECT MATTER
MEDICAL/PHARMACOLOGICAL
Cardiovascular and pulmonary disorders, cancer, infectious diseases, autoimmune disorders, diabetes, nervous system disorders, psychological disorders, gastrointestinal disorders, dermatological conditions, clinical pharmacology
SCIENCE
General biology, genetics, microbiology, nutrition, HIV and AIDS
INSTRUCTIONAL DESIGNS
CASE STUDY SIMULATIONS/VIRTUAL PRECEPTORSHIPS
Graphic- and video-based interactive case study simulations and virtual preceptorships challenging the learner to diagnose, treat, and manage different diseases and conditions
SIMULATED PHYSICIAN-PATIENT DIALOGUES
Video-based simulations of physician-patient dialogues using actors to educate health care professionals on best practices in the diagnosis, treatment, and management of medical conditions as well as motivational interviewing and other techniques for improving patient cooperation and outcome
60-MINUTES STYLE INTERVIEWS
Video-based discussions between hosts and medical experts presented in the style of the 60-Minutes news program, weaving together dialogue and B-roll footage (video clips, photos, illustrations, charts, and tables) to create an engaging presentation of important medical advances.
INTERACTIVE ANIMATIONS
Interactive, audio-synchronized animations describing and explaining complex physiological/pathophysiological processes and drug mechanisms of action
FANTASY/HUMOR THEMES
Presentations of medical information using fantasy- and humor-based themes designed to both educate and entertain the learner
INTERACTIVE ACTIVITIES/GAMES
Interactive activities and games designed to assess mastery of key concepts